A Concert Series for the Community

Gather on Broadway (139 North Broadway), has begun their third year of offering live music, complimentary of Nicolet Bank, and food and drinks prepared by Chef Jyll Everman to the public from 4 p.m. to 9 p.m. 

The Farmer’s Market for Gather has proceeded to be a huge success year after year, and the live music paid for by Nicolet Bank is a leading draw.

Tommy Everman, music aficionado and co-owner of Gather on Broadway, and Jyll Everman, other co-owner and head chef, have partnered with Nicolet Bank for the past three years as a source to elevate what their companies can do for the community. 

With the help of Nicolet Bank, Gather has had the privilege of hosting over 20 live music gatherings, bringing the community together on behalf of Nicolet’s generosity. 

Tommy Everman brought up the prospect of offering live music to the public within the Gather walls due to the connection he has with the art, and the way it pulls a community together.

“I was a former musician, so I love all types of music,” Everman said. “I believe that music is critical to the social fabric of a community and that's why Gather has to be part of that community.”

Jolene Chevalier, booking and talent agent for her company How To Concerts, has been booking the bands and artists performing at Gather, specifically their Farmer’s Market Series since the start of their annual lineup in 2021.

“When it comes specifically to the farmers market, Steven [Steven Aprill - Social Media and Marketing], Jolene [Chevalier] and I sat down in October of last year, right after the Farmer’s Market season ended,” Everman said. “We decided we had to start then because it's a lot of work to get to get this entire series ready for the public.”

The booking process is ongoing at all times, because a musician will sometimes ask to perform at the venue, and the timeframe that makes the most sense with both the musician’s schedule and Gather’s schedule aligns with the Farmer’s Market.  

“Artists and agents are always calling us to schedule ticketed shows, and if the time frame they initially want contradicts a wedding already booked in our schedule, we'll ask if they'd like to perform for our Farmer’s Market Concert Series,” Everman explained. “It’s a great opportunity for the band to make money on a gig mid-week too, that way they can schedule shows on the weekend’s sandwiching the market.”

However, Everman does note there is a method to the madness of the constant booking of artists. 

“We try to start booking people in January - that way there’s still six or seven months of runway where their career is non-stop growing,” Everman said. “So they might have 70,000 listeners a month when we book them in January, but seven months later, they've got a song on the radio with over 100,000 listeners a month, they've been signed up for a tour, and now they're here, playing in Green Bay with more listeners than when they initially booked. That is when we know we're attacking it correctly.”

Chevalier’s talent and knowledge behind booking artists and coordinating a lineup can be clearly seen in the variety of musical styles booked for the Gather Farmer’s Market Series.

“Each week is going to have a different vibe and a different sound, thanks to Jolene [Chevalier],” Everman said. “Even the country music we’ve scheduled are all very different from each other; and we've got so many women in our lineup, which is so great! We are lucky to have so many powerful, powerhouse voices that are going to be going to be great shows.”

Everman doesn’t only want to display this variety of music to the public of Green Bay, but to also show the bands and artists Gather is booking the different gems of Green Bay that make it a city to be proud to reside and perform in.

“This year, in partnership with Hinterland Brewery and Discover Green Bay, we’re offering a brewery tour at Hinterland Brewery (1001 Lombardi Access Rd),” Everman said. “Which, in my opinion is a bit of a step-up from our previous Wisconsin Welcome Baskets we would leave in the greenroom for the bands. Now they can explore what Green Bay has to offer before they perform in the evening. We want Green Bay to be on the artists tour T-shirt, because Gather benefits when Green Bay benefits.”

After three-years of the Farmer’s Market Series, Everman has discovered a new appreciation for live music that previously alluded him.

“My favorite part of the concerts is reading the artist's stage presence,” Everman said. “This was prevelant at the Leah Marlene concert last year -- she sucked the crowd in, she started telling stories. And when you can get into this intimate experience that is Gather, and you're sitting there and you're now listening to an artist telling you why they wrote the song, or what was happening at that point in their life, it creates an atmosphere that can’t be replicated. That's probably my number one favorite thing.”

Enjoy live music and moments that can’t be replicated at Gather every Wednesday at 6:30 P.M.. from June 14 - September 17. Check out the concert lineup at gatheronbroadway.com/public-events/